Orchestrating Your Brand Strategy Thru Social Media
An effective social media strategy is a direct extension of a brand strategy executed artfully in new channels. The brand posture, positioning and personality should guide the development and...
View ArticleCategorizing Influencers
Word of mouth marketing rests on the premise that certain individuals can influence others. Marketers and Malcolm Gladwell have long sought to identify either confirmed influencers or the...
View ArticleA Positive Shift in Audience Targeting Perceptions and Spending
A recent study AudienceScience commissioned with Forrester Consulting revealed what we've seen firsthand over the last few years— marketers are seeing the power of audience targeting and display for...
View ArticleWho's Talking to Your Clients?
With 2011 in the rear view mirror it's time to take stock and look ahead. If your company has been sitting on the sidelines unconvinced of the need for a social media strategy, then 2012 brings you...
View ArticleOPA Digital Q&A: Forrester’s Melissa Parrish Previews Research on Social...
The “OPA Digital Q&A” showcases perspectives on key trends in online publishing and media by industry leaders. In advance of her presentation at OPA’s annual Social Media Day on March 6th, 2012, I...
View Article5 Top Trends in Mobile Marketing 2013
Mobile marketing is going to make some major moves in 2013 - just not how most imagine. Following up on our list of Top 10 Mobile Marketing Initiatives of 2012, it's time to look at some trends we'll...
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